CreaTeav Iced Tea
Package Design | GDUSA Package Design Award Winner
CreaTeav is fictional small batch iced tea company that aims to help artists and everyday people alike discover their creativity and experiment with their artistic voice. Their line of Creative Process Iced Teas features four flavored teas that let the drinker tap into brain functionality, imagination, and focus, all while tasting delicious. Their mission is to spread the fun and joy of creativity to the world while partnering with sustainable suppliers to ensure the small batch teas are both good for consumers and the earth. Creative Process Iced Teas feature a four step flavor collection including: Inspiration, Ideation, Creation, and Revision. Each flavor boosts a certain brain function, like imagination or focus. Using rich colors and illustrations, each label captures the aesthetic of the correlating step in the creative process, as well as the flavors of each drink.
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Deliverables:
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Logo
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Product Labels
01
Logo
Simple yet unique, the logo allows the illustrative and colorful designs of the product labels to stand on their own.
02
Labels
In these designs, shape and color tell the visual story of the creative process. Each label utilizes the same set of shapes to represent different phases of the creative process, and when put together, create a colorful journey from inspiration to revision.