Get Canceled
Print, Social Media, and Digital Display
In a time when technology has taken over the world and instant communication thrives, words have become weapons. Get Canceled is designed to educate people on how easy it is to get canceled, and how detrimental the consequences can be, both for people’s reputation and their career. When social media makes it so easy to spread hate and judgment, more and more people are ending up on the wrong end of criticism to the point where rumor becomes accepted fact, and no proof otherwise has the power to dispute the general consensus. The goal of Get Canceled is to make people think before they engage on social media, and hopefully begin to break the cycle of cancel culture. Images and graphics across deliverables tell the story of the emotional impact of being ‘canceled’.
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Deliverables:
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Zine
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Social Media
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Interactive Kiosk
01
Zine
The Get Canceled zine both encourages people to thoughtfully consider what they share over social media, and to consult the original source of a rumor before forming an opinion to avoid perpetuating unnecessary hate and judgment.
02
Social Media
Since social media is the primary platform where cancel culture thrives, it’s only fitting to include a carousel post as part of Get Canceled. The post exposes what’s at stake when someone gets canceled, and encourages users to consider their words carefully before taking opinions online.
03
Kiosk
To spread the word in a fun, interactive way, the kiosk would be positioned in target audience hotspots, such as malls and airports. The kiosk takes the player through tweet scenarios, asking them to choose whether to post a tweet, and revealing the consequences.
