Studio Jumpstart
Brand Design
One of the keys to a successful business is creating a memorable brand. Studio Jumpstart is a fictional branding agency based out of Seattle. The company’s mission is to create high-quality and comprehensive brand identity systems for small businesses looking to grow their audience. Above all, the company values integrity and a human-centered approach that they foster through close relationships with their clients. For the company’s own brand identity system, the concept revolved around taking an existing brand and jumpstarting it to create something new and fresh. This involved choosing bright yet balanced colors, and incorporating a sense of movement in the design.
​
Deliverables:
-
Logo and Branding
-
Stationery
-
Business Forms
Group Members:
-
Aarushi Menon
-
Isabelle Entrekin
01
Logo & Branding
The logo represents the evolution of a brand as it transforms from old to new, with colors that pop off the page but aren’t overpowering.
Full Color
One Color
Staging Area
Full Color
02
Stationery
Drawing from the movement in the logo, the stationery set pairs a pop of color with a straightforward, clean design, highlighting the company’s approach to branding.
03
Business Forms
As a sometimes overlooked part of a small design business, business forms must above all be functional. Studio Jumpstart’s business forms are easy to use, and utilize color in a way that’s effective yet not distracting.
